“we are for people who constantly push themselves to those extremes, we can’t in good conscience support the ‘new year, new me’ movement that happens every January.” pic.twitter. Luxury gym Equinox under fire after launching campaign announcing that they banned new members on January 1: Lmao equinox new campaign basically saying “y’all lazy for this resolution bullshit” is so tone deaf it’s gross /X7DQdOl3JQ I’m sure it will win lots of awards and business for other gyms. New self-tape, reading for the part of Equinox’s weird poem about the month of January /EqUFdLKMcxĮquinox turning away new members on January 1st doesn’t seem like a great idea. Secondly, the "manifesto" or "poem" as people called it began to get picked apart on Twitter, with several videos of people reading it popping up online as they add dramatic flair and treat it seriously. However, this marketing campaign quickly came under fire among many users for multiple reasons.įirst up, some people online were upset at the wording used and how by denying sign-ups they weren't helping people who might have legitimately wanted to change their life by going to the gym. How to Stay Motivated with Your Fitness & Health Goals Set Realistic Goals for Yourself Hold Yourself Accountable Try A Group Fitness Class with A Gym Buddy. Whether you agree, it’s bang on brand and very smart. ‘We don’t speak January’ is great from – rejecting new memberships today because they see fitness as a long-standing lifestyle not a reactive resolution. A New Years resolution is a tradition, most common in the Western World 1 but also found in the Eastern World, in which a person resolves to continue good practices, change an undesired trait or behavior, accomplish a personal goal, or otherwise improve their behaviour at the beginning of a calendar year. Super bold, super smart, strategically aligned with their brand □ /abLjFNDjop MME7V5tWWwĮquinox isn't accepting new memberships today. This, perhaps surprisingly, was very well received by the Equinox-enjoyers, who were apparently happy to not have " Annoying Gym Newbies" start up because of their resolutions.Įquinox is low key savage to resolutioners and I’m HERE FOR IT. This is what especially made Equinox's contentious decision make waves, as it took one of the busiest days of the year off on what it called principal. They hog a specific machine you wish to actually use for extremely long periods of time. New Year's Day, via the usual custom of making resolutions, often finds itself as one of the busiest periods for people to join gyms, with many fitness locations running new user programs and deals during that time. Well, if you’re like me and you want to get sht done, then you best steer clear of these following gym New Year’s Resolution-ers: 1) The Babysitters These individuals forgot to read the gym handbook. The gym brand Equinox, which prides itself as being a lifestyle brand focused on health and going to the gym, has recently attempted a viral marketing stunt by refusing new sign-ups for those looking to start their cliche New Year's Resolutions by working out. Others might be thinking of kicking off a new gym routine after the almost.
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